Case Study · Outbound & Sales Automation

Automating 85% of SARAL's Sales Process

Agentyug built SARAL's outbound sales stack from the ground up — automating roughly 85% of the sales process and transforming generic cold email into warm, targeted conversations with enterprise prospects.

SARAL case study results — 83.89% average open rate, 12% average reply rate, 16.42% average interested rate, and $1.18M ARR pipeline across multiple outbound campaigns
85%
Of the sales process automated
83.89%
Average email open rate
16.42%
Average interested rate
$1.18M
ARR pipeline generated

What We Did

The work behind the results

SARAL needed a repeatable outbound engine that didn't depend on manual effort. Agentyug designed and built the full sales stack — sourcing, enrichment, sequencing, and follow-up — so the team could focus on closing instead of prospecting.

1

Built SARAL's full outbound sales stack end-to-end — the tooling, data, and automations that run the entire motion.

2

Automated ~85% of the sales process — lead sourcing, enrichment, sequencing, and CRM updates running with minimal manual effort.

3

Transformed the outbound strategy from generic cold email into warm, targeted conversations with enterprise prospects.

4

Ran multiple outbound campaigns averaging an 83.89% open rate, 12% reply rate, and 16.42% interested rate — generating a $1.18M ARR pipeline.

Recommendation

From Yash, Founder at SARAL

"Working with Akansh transformed our outbound strategy. We went from cold emails to warm conversations with enterprise prospects."
Yash Chavan, Founder at SARAL
Yash Chavan
Founder at SARAL
SARAL results

Tech Used

The stack behind the sales engine

Apollo Smartlead Zapier OpenAI API Custom Python Script

Your Pipeline

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