Case Study · GTM Automation & Enrichment
Building Rocketlane's GTM Automation Engine
Agentyug worked as an extension of Rocketlane's marketing team — building the enrichment, automation, and AI-agent systems that power its go-to-market motion, from a 100K+ record HubSpot enrichment to a website deanonymization outreach flow.
What We Did
The systems we built
Rocketlane needed its GTM data and outreach to run on autopilot — clean, enriched, and triggered by real buying signals. Agentyug built the end-to-end stack across Clay, n8n, Make, and custom AI agents.
Enriched 100K+ HubSpot records with live data — keeping the CRM continuously accurate instead of decaying over time.
Built a meeting notification system powered by live data — surfacing the right context to the team the moment a meeting was booked.
Stood up ICP list building + enrichment — automatically sourcing and qualifying in-market accounts that match Rocketlane's ideal customer profile.
Built a website deanonymization system with a connected outreach flow — identifying anonymous site visitors and triggering personalised follow-up automatically.
Deployed custom AI agents to run research, personalisation, and routing across the GTM workflow.
…and much, much more — an ongoing build across enrichment, automation, and outbound.
Tech Used
The stack behind the engine
Recommendation
From Rao, CMO at Rocketlane
"Akansh has been a great extension of my team helping us build GTM workflows, enrichment flows, and automations using Clay, n8n, Make and other tools efficiently."
Your GTM Engine
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